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4.1. Why have we changed our prices so drastically?

You may have noticed some drastic changes if you have visited our site today. You may have also noticed that we are on a mission to turn the audio software industry on it's ear.

Which brings us to this moment. We know that the people who could make use of our software come from all around the world, in many different fields, from many disciplines. This community of potential users has been overlooked for years, and many truly useful applications are priced out of range for too many people.

We believe the time has come to democratize world-class audio tools. Our approach is born from decades of experience in music, technology, the creative arts, and our mission is simple: build best-of-breed applications, with groundbreaking features and functionality, then offer them at a fair price.

So we have decided to change the landscape of audio software on the Macintosh, starting right now. We would like to welcome you to a new era at Audiofile Engineering. One where the user community is empowered by the marketplace, rather than hindered by it.